About the Business

I am a busy mum of 2 and launched award-winning babye in 2003 in Ealing, West London after not being able to find stylish maternity & baby products locally as well as wanting to start my own business to juggle my family life.

The online shop was launched in August 2006 and our customers (especially our celebrities who loved our discreet approach) just kept coming back. We then expanded and opened another shop in Chiswick. We were very much ahead of our time and specialised in designer brands such as Baby Dior, Ralph Lauren, Bugaboo and Catimini but also products produced by mums just like me who had launched their own businesses as a way of managing the constant juggle of having a family.

Location & Hours

52-53 The Mall

Ealing Common, W5 3TA
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